Ultra-large Puff Capacity E-cigarettes Are Popular in The United States.
伝言を残す
Ultra-large puff capacity e-cigarettes are popular in the United States. Why do manufacturers make "Big Mac" products?
Before 30,000 puffs of products are introduced to the market, a batch of 25,000 puffs of products have appeared in the U.S. market, most of which entered the market this year. Does the leap from 10,000 to 30,000 mean a major breakthrough in disposable e-cigarette technology? Why are disposable e-cigarettes getting bigger and bigger like a "Big Mac"? What are the risks behind e-cigarettes with a larger puff count? So, is it possible that the market value of ultra-large puff capacity e-cigarettes is overestimated?
In 1967, McDonald's introduced the Big Mac, which became its flagship product due to its global popularity. In 1986, The Economist proposed the "Big Mac Index", an informal economic index that compared the prices of McDonald's Big Macs in various countries around the world as a reference for whether the value of each country's currency was overvalued.
In the field of e-cigarettes, since they were invented in China, the form of their products has continued to evolve, from simulated cigarette e-cigarettes to open e-cigarettes to reloadable e-cigarettes. Today, there are many 25,000 or even 30,000 e-cigarettes on the market. disposable e-cigarettes, and the number has grown rapidly this year.
Before 30,000 puffs of products are introduced to the market, a batch of 25,000 puffs of products have appeared in the U.S. market, most of which entered the market this year. Does the leap from 10,000 to 30,000 mean a major breakthrough in disposable e-cigarette technology? Why are disposable e-cigarettes getting bigger and bigger like a "Big Mac"? What are the risks behind e-cigarettes with a larger puff count? So, is it possible that the market value of ultra-large puff capacity e-cigarettes is overestimated?
What attracted attention this time was a disposable e-cigarette co-branded by the e-liquid brand Pod Juice and the e-cigarette brand OXBAR: Pod Juice x OXBAR Magic Maze 2.
This product contains 13ml of e-liquid and is equipped with two smoking modes. The regular mode can be used for about 30,000 puffs, and the boost mode can be used for about 15,000 puffs. In terms of the number of puffs of e-liquid, in regular mode, 1ml of e-liquid can be used for 2,300 puffs, and in boost mode, it can also reach 1,154 puffs.
But Pod Juice x OXBAR Magic Maze is not a new series. As can be seen from the "2" logo, this is the second product in the series. Its first-generation product, Pod Juice x OXBAR Magic Maze Pro 10K, was launched in December 2023. The product e-liquid is 12ml, which is equivalent to 833 puffs of 1ml of e-liquid, and the number of puffs it can use is 10,000 puffs. With the addition of 1ml of e-liquid, the maximum usage increased to 20,000 puffs.
The follow-up product Pod Juice x OXBAR Magic Maze 2, launched four months later, also added side screens to cater to the US market.
Similar products of the same type, Pod Juice x OXBAR Magic Maze 2, also show similarities. It seems that in today's American e-cigarette market, the increase in puff count will never end.
The RAZ DC25000, which was launched almost at the same time as the product, gave the slogan "the bigger the better". With a 16ml e-liquid volume, its regular mode can reach 25,000 puffs, which means that each 1ml of e-liquid can be used for 1,563 puffs. Just like this product The slogan: BIGGER IS BETTER (The more, the merrier).
Two Supremes has previously conducted a survey on dealers in the US market. Some dealers in the US admitted that disposable e-cigarettes are extremely convenient and cost less than reloadable e-cigarettes. When the company encountered regulatory crises and taste restrictions, it filled the market gap in a timely manner.
The number of puffs of disposable e-cigarettes has almost doubled in a year. Two Supremes found a disposable e-cigarette product page of Demand Vape in March 2023. At that time, the product with the largest number of puffs was an 8,000-puff product, which was the mainstream in the US market. Products remain between 5,000-8,000. Currently, the maximum number of mouths has reached 30,000, and the number of mainstream products is between 12,000-30,000.
The mystery of the one-time big hit
The capacity of large-capacity cartridges has been continuously "upgraded" in recent years. In fact, larger cartridges will have lower daily expenses for consumers compared to reloading cartridges. JUUL, the representative refillable brand in the U.S. market, sells its device and cartridges (4 cartridges) for $40.98 on the e-commerce website. However, each cartridge only contains 0.7 ml of prefilled nicotine salt. E-cigarette oil can only be used for 200 puffs. This means that consumers who buy a box of cigarette cartridges can get back 800 puffs.
Disposable e-cigarettes are more affordable. The package is a 10-pack of SNOWWOLF EASY SMART EA9000 disposable e-cigarettes, each containing 9,000 puffs. The price is US$39.99, and the total usage has reached 90,000 puffs.
90000 VS 800. Obviously, from a single price perspective, the "cost-effectiveness" presented by the disposable large-mouth model is better than that of the reloadable product.
For people who have developed the habit of using e-cigarettes, disposable e-cigarettes may not be as playable as DIY open cigarettes, but they are convenient enough.
On Reddit, known as the "American Post Bar", an e-cigarette enthusiast asked:
On the other hand, the "harmful to the earth" mentioned by this enthusiast is the main reason why disposable e-cigarettes are currently facing "resistance" around the world. Although in recent years, some disposable e-cigarette brands have been launching green and environmentally friendly packaging and are also building own recycling system for disposable e-cigarettes, but this is a drop in the bucket compared to battery waste and plastic solid pollution.
Perhaps reflecting a similar trend of thought is the rise of green environmentalism among the new generation around the world. In a cannabis product forum (Trees) on Reddit with two million participants, someone asked everyone about their views on disposable e-cigarettes, and someone replied :
"I cant wrap my head around it. Why aren't re-usable vapes more popular? I'd choose that 10 times out of 10 over disposable.
I can not understand. Why aren't reusable e-cigarettes more popular? I would choose this ten times over a one-off. "
A new survey from the US pollster and think tank Pew Research Center shows that Generation Z (generally refers to the generation born between 1995 and 2009) are particularly likely to express anxiety about the future. Among social media users, nearly seven in 10 Gen Z (69%) say they felt anxious about the future the last time they saw content about fighting climate change.
It is worth noting that this group of people highly overlaps with the consumer group of disposable e-cigarettes. According to the annual National Youth Tobacco Survey released by the Centers for Disease Control and Prevention (CDC), research has found that disposable e-cigarettes are the most common type of e-cigarette used by young people in the United States.
In the future, more e-cigarette consumers will believe that low-capacity and non-environmentally friendly disposable e-cigarettes are not suitable for repeated purchases. The public's awareness of disposable e-cigarettes has contributed to the conspiracy to upgrade the capacity of e-cigarettes. Manufacturers are happy to add e-liquid for the sake of competition and at the same time for greater publicity effect.
The false standard for the number of puffs has almost become a tacit default fact. Two Supremes previously purchased a disposable e-cigarette in the US market that was advertised as containing 16 ml of e-liquid. The product claimed to be able to provide up to 15,000 puffs in normal mode. Number of mouths. However, after actual testing, it was found that the actual number of uses was only about 3,000 times.
In this regard, someone who has been paying attention to the e-cigarette market for a long time pointed out that the false labeling of large mouths by brands or manufacturers may also be to protect e-cigarette merchants. He observed that in the context of the market upgrading from 1,000 puffs to 10,000 puffs, in When product prices cannot rise significantly, the original short-term high-density repurchase becomes low, and users purchase the product and need a longer period of time to use it.
If the current consensus is that disposable large puffs will still be the future trend, it is inseparable from the fuel of technology. After the technological upgrade of disposable e-cigarettes started, the e-cigarette supply chain has also launched an arms race.
For example, in order to solve the problem of the taste deteriorating in the later period of large-mouthed drinks, supply chain companies have intensively launched a dual-network core solution since last year. The feature of this solution is to alleviate the carbon deposition on the heating plate, which can lead to The oil conductivity of oil cotton slows down, etc., thus affecting the taste. The dual mesh cores generate heat alternately, creating a larger surface area and reducing the possibility of carbon accumulation on the heating sheet.
In May 2023, Zhuolineng launched FRESOR MAX, which it said is another intelligent dual-network core technology that can provide excellent taste and large mist.
In July 2023, Mezolink launched the NEXCORE DUAL BOOST, saying it was the industry's 10,000++ port dual mesh atomizer core solution.
In August 2023, Huachengda launched the new COTTONX PLUS dual-mesh cotton core, saying that it continues the advantages of future cotton cores and has been completely upgraded. The dual-mesh pieces provide double power and enhance the atomization experience.
In February 2024, Smore launched POWER ALPHA 2.0 and FEELM TURBO at the beginning of this year. POWER ALPHA 2.0 is said to support a non-rechargeable solution of 15,000+ puffs, while FEELM TURBO claims that this technology is also perfectly suitable for the two major e-cigarette categories of disposable e-cigarettes and pod cigarettes. "The same amount of e-liquid in FEELM TURBO solution products can Reached more than 18,000 mouths."
From network core heating chips to battery life technology, the technologies that support the large-mouth usage experience are constantly changing. In the market economy, the efficiency and cost of the supply chain directly affect the price of the final product. If the supply chain is efficient and costs are low, the price of the final product will be more competitive. Otherwise, prices will remain high. With the development of supply chain technology, the difficulty of product integration of technology is rapidly decreasing.
Some brand manufacturers even combine dual network cores and launch four network cores (four cores, dual screens... to what extent are disposable e-cigarettes "rolled" in the U.S. market?). The characteristics of these products are that they start with 20,000 puffs. promotional phrases.
"This is not a long-term solution"
Coincidentally, at this year's TPE24 exhibition, the Two Supremes visited an e-cigarette store in Los Angeles on the west coast of the United States. At that time, a store staff said that the first selection criteria were quality and taste:
"We believe that the key to the long-lasting sales of e-cigarette products is quality and taste, not design."
"I know long-lasting batteries are very popular with customers, but I also know stores are not keen on it because they want to see customers again."
In the comments on e-cigarettes with a large number of puffs, some people pointed out that the way to control the false standard in the market is to collect consumption tax according to the capacity of e-cigarette oil, so that the number of puffs and capacity will return to a rational state.
This seems to be a learning from the EU model. For example, Germany is constantly increasing the tax on alternative tobacco. From {{0}}.16 euros per milliliter in 2022 to 2026, e-liquid products will be levied at 0.32 euros per milliliter. The price of disposable e-cigarette products in Germany will double, and the consequence is that the living space of disposable products in the market will continue to be squeezed. At present, the United Kingdom and France, the other two major e-cigarette consumer countries in Europe, have proposed timetables for banning disposable e-cigarettes.
Due to the particularity of U.S. regulation, disposable e-cigarettes grew rapidly during the gap period. In just a few years, this became the largest single market for Chinese e-cigarette manufacturers. The intense product competition gave birth to products of various forms. , the speed of product iteration and update is confusing. Does the market really need such a product?
Two Supremes posed this question to a practitioner in the e-cigarette industry, and he replied: "This is not a long-term solution, but there is definitely demand (in the market)."
For many years after its introduction, the Big Mac has been regarded as a symbol of American culture and even modern fast food. But as dietary science evolves, dozens of studies show that eating fast food is closely linked to weight gain, obesity, and obesity-related diseases. The Centers for Disease Control and Prevention (CDC) estimates that more than one-third of Americans are considered medically obese, and fast food consumption has been cited as a significant factor. Its original large size became the original sin and the source of health risks. When consumers began to re-examine their dietary choices, Big Mac also began to shrink in size and launch "Little Big Mac", which gave those who wanted to People who control their weight but cannot give up "junk food" have an option to convince themselves to eat a small portion to reduce their health anxiety.
Two Supremes also sent communication emails to OXBAR, the brand owner of 30,000 products, but had not received a reply as of press time.
Two Supremes will continue to pay attention to the latest trends in the US e-cigarette market.